This is a guest post by Kristin Dziadul, Marketing Analyst for Backupify. She blogs on her own site (http://kdmedianow.com) as a new generation marketer, discussing new inbound marketing techniques and Generation Y studies and observations. She can be found on Twitter @KristinEDziadul.

Time and again I read articles or hear stories of companies who simply do not have the time or bandwidth to blog. While priorities such as client deliverables, meetings, website creation and creating advertisements do come first, there is a way to fit in blogging.

If your company or marketing agency has deemed that blogging in your industry is widely popular and recommended, then you should be blogging. Many see blogging as a low-priority, time consuming task that does not generate ROI. However, this can be quite the contrary.

Hubspot’s CEO stated that upon the start of their company, him and his co-founder Dharmesh set aside just two hours a week each, or four hours total, to blog. This meant that they were only producing two to three blog articles a week on their site, but this was enough to get them going. It is a widely held assumption that to blog, one must generate a blog every day in order to be effective and noticed. However, it is unreasonable to assume that your company should push out five or more articles a week; two is sufficient.

If you and someone else who is proficient in blogging techniques and the industry you are in can set aside just a few hours a week to make one or two blog articles each, that will get your blog going fast.

Creating an editorial calendar with preplanned blog post topics on it can help you avoid writers block and keep you on schedule. What I do for companies that I blog for is create an editorial calendar to send over to them with my ideas. I create one to two article ideas a week or month for them and send it over for their approval. Once approved, there is no question as to which topic will be covered and when it will be ready. I find this a great way to stay organized and I do not feel pressured to come up with a topic idea when it comes time to write an article. The same procedure can be true for a large organization that needs a way to efficiently and effectively blog.

Another way to keep generating fresh, incredible content to put on your blog is to carry around a pad of paper with you wherever you go in order to write down ideas as they come. Sometimes I may be driving in the car, in a meeting or walking around the city and a great idea will pop up in my mind, so I simply write it down for later. This helps tremendously with idea generation and allows my mind to freely create ideas.

It is so important today to create original, incredible content on your blog. No one wants to read an article discussing a topic that has been discussed over and over. If you can either put a twist on a current topic, talk about your unique ideas, or bring something new to the table, it will get noticed. Google LOVES blogs, so automatically your blog (if the SEO is set up correctly for certain keywords) will be found fairly easily. On top of that, if your blog has incredible content, you will get many visitors and many will be returning visitors because they trust that you will deliver great ideas.

So if your company is in a quandary as to whether they should blog or not, simply bring up the fact that you only need to devote a few hours a week, generate great ideas, put them on editorial calendars, and make a set schedule for blogging so that it is easily manageable. As your company grows or if other employees want to blog, offer them a chance to blog for your company and grow the blogging base of your company to encompass a diversified set of writers to deliver great ideas. Your company could even have a monthly meeting to generate ideas together to put on the calendar. There are endless possibilities when it comes to how your company can best manage the blog and an editorial calendar is a great way to start managing this today.